About Coach Maitland

Gary Maitland is a visionary thinker. He is inspired to lead, support aspiring leaders and develop elite-minded athletes of all levels.

With a rich experience of working in education and sport, Gary believes that a teacher and a coach’s main responsibility is to create a love of learning.

“I work with teachers, coaches and athletes to support their professional development. I offer high performance coaching and mentoring with a particular focus on raising standards and self-evaluation.”

As an elite skill development basketball coach, Gary has trained a number of professional and top level amateur athletes. His comprehensive training programmes are individually tailored to meet the needs of each client.

“Specificity. When I work with athletes, it’s crucial that they know I’m not going to waste their time. I study my clients to ensure my sessions are purposeful and reflect the actions they are expected to perform in a competitive environment.”

Gary’s portfolio of effective leadership also includes working with brands and organisations such as Coca Cola, Jordan Brand, The Greenhouse Charity and Amaechi Performance.

As an educator, Gary has worked as an Assistant Headteacher in an alternative provision secondary school for 11 to 16 year olds. He has a holistic approach to developing young people and is an exceptional practitioner in behaviour management.



Gary speaks to audiences with an approach that engages and inspires.  His speeches address a number of topics covering education, leadership and the sport industry.

Gary customises his delivery to meet the needs and requirements of those who he shares his messages with.  He is passionate about supporting the development of others.
Please feel free to contact Coach Maitland to discuss how he can support you and your organisation.


It is essential for us in society to take ownership of our communication skills and apply ourselves in a positive manner.


News / Articles

Bank Holiday Elite Skills Clinic

  • May 31, 2017

On Bank Holiday Monday 29th May 2017, 60 players from around the UK attended the Elite Skills Clinic with Coach Maitland. “It was another successful clinic with some familiar faces and many new enthusiastic players who I had the pleasure of working with for the first time.  With a number of players and parents who […]

Easter Elite Skills Clinic

  • April 19, 2017

To conclude Easter weekend, 37 young basketball enthusiasts participated in our second Elite Skills Clinic on Monday 17th April at Harrow High School in Northwest London. The day covered a number of topics including 1 on 1 attack moves and finishing techniques. Coach Maitland’s Elite Skills Clinics are designed to provide players with the opportunity […]

Elite Skills Clinic

  • February 16, 2017

If you love the game then spending time on the basketball court for Valentines Day is the dream date. On Tuesday 14th February, 26 young basketball players made the commitment to strive for excellence and attended the Elite Skills Clinic with Coach Maitland at Harrow High School in Northwest London.  The sessions covered a number […]

Online Coaching Service

  • January 4, 2017

“Too often, players aren’t receiving the feedback they need in order to improve.  Many don’t get feedback at all.  I would like help” Coach Maitland is now offering a high-class online service for elite-minded basketball players of all levels across the world. The Online Coaching Service facilitates confidential communication between individual players and Coach Maitland.  The […]

The Drop

  • October 28, 2016

For the 2016/17 NBA season, Coach Maitland has joined The Drop team as an analyst for the web-based series featuring weekly NBA updates and lifestyle news. The online show covers the NBA across Europe, Africa and the Caribbean and includes interviews, competitions and audience interactions.




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